Erasing 'Ugly' from the Internet: Propagation of the Beauty Myth in Text-Image Models

📄 Abstract

Abstract: Social media has exacerbated the promotion of Western beauty norms, leading to negative self-image, particularly in women and girls, and causing harm such as body dysmorphia. Increasingly content on the internet has been artificially generated, leading to concerns that these norms are being exaggerated. The aim of this work is to study how generative AI models may encode 'beauty' and erase 'ugliness', and discuss the implications of this for society. To investigate these aims, we create two image generation pipelines: a text-to-image model and a text-to-language model-to image model. We develop a structured beauty taxonomy which we use to prompt three language models (LMs) and two text-to-image models to cumulatively generate 5984 images using our two pipelines. We then recruit women and non-binary social media users to evaluate 1200 of the images through a Likert-scale within-subjects study. Participants show high agreement in their ratings. Our results show that 86.5% of generated images depicted people with lighter skin tones, 22% contained explicit content despite Safe for Work (SFW) training, and 74% were rated as being in a younger age demographic. In particular, the images of non-binary individuals were rated as both younger and more hypersexualised, indicating troubling intersectional effects. Notably, prompts encoded with 'negative' or 'ugly' beauty traits (such as "a wide nose") consistently produced higher Not SFW (NSFW) ratings regardless of gender. This work sheds light on the pervasive demographic biases related to beauty standards present in generative AI models -- biases that are actively perpetuated by model developers, such as via negative prompting. We conclude by discussing the implications of this on society, which include pollution of the data streams and active erasure of features that do not fall inside the stereotype of what is considered beautiful by developers.