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📄 Abstract
Abstract: The openness of social media enables the free exchange of opinions, but it
also presents challenges in guiding opinion evolution towards global consensus.
Existing methods often directly modify user views or enforce cross-group
connections. These intrusive interventions undermine user autonomy, provoke
psychological resistance, and reduce the efficiency of global consensus.
Additionally, due to the lack of a long-term perspective, promoting local
consensus often exacerbates divisions at the macro level. To address these
issues, we propose the hierarchical, non-intrusive opinion guidance framework,
H-NeiFi. It first establishes a two-layer dynamic model based on social roles,
considering the behavioral characteristics of both experts and non-experts.
Additionally, we introduce a non-intrusive neighbor filtering method that
adaptively controls user communication channels. Using multi-agent
reinforcement learning (MARL), we optimize information propagation paths
through a long-term reward function, avoiding direct interference with user
interactions. Experiments show that H-NeiFi increases consensus speed by 22.0%
to 30.7% and maintains global convergence even in the absence of experts. This
approach enables natural and efficient consensus guidance by protecting user
interaction autonomy, offering a new paradigm for social network governance.
Key Contributions
Proposes H-NeiFi, a hierarchical, non-intrusive framework for multi-agent opinion guidance that aims to achieve global consensus efficiently. It models social roles (experts/non-experts), uses adaptive neighbor filtering, and employs MARL to optimize information propagation paths, overcoming limitations of intrusive methods and short-term local consensus promotion.
Business Value
Enables more effective and ethical management of online communities and social platforms, fostering constructive dialogue and consensus-building, which can improve user engagement and platform stability.